Apna Market: The Dilemma of Increasing Footfall

            
  
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Case Details:

Case Code : MKTG301
Case Length :12 Pages
Period : 2010-2012
Pub Date : 2012
Teaching Note : Available
Organization :Not Available
Industry : Not Available
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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Excerpts

The Meeting

Agarwal ordered for some tea and the discussion on the preliminary findings began.
Ghosh (of RBMI): Our objective for conducting the research was two-fold. First, we wanted to find out the demographic profile of the consumers of organized retail. We also wanted to find out the importance given to the five basic attributes considered as influencers in consumers' choice of a retail store.
Agarwal: And they are?
Ghosh: Employee Behavior, Product Assortment, Product Availability, Store Ambience, and Overall Infrastructure. We also collected data on the frequency of store visits. Agarwal: So how did you get all this data?......

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Exhibits

Exhibit I: The Retail Landscape in 2011
Exhibit II: Survey Data Collected by RBMI for Apna Market

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